From Queenstown in the deep south of New Zealand, where the purest of glacial waters flow, Angels Share Spirits has distilled natural kūmara to handcraft a smooth and luxurious Soju. Celebrating the pure salubrity of New Zealand with the smooth traditional profile of Korean Soju.

Soju is a traditional Korean distilled spirit known for its smooth and versatile flavour. Typically made from grains like rice and barley, or starches such as sweet potatoes, Soju is renowned for its light, slightly sweet taste and moderate alcohol content, which usually ranges between 12-25%. It’s often enjoyed neat in small glasses and pairs well with a variety of foods. Beloved for its accessibility and adaptability, Soju has become a staple in social gatherings and culinary experiences worldwide. 

Goguma, or Korean sweet potato, is traditionally used in soju distillation to impart a natural sweetness and a rich, velvety texture that enhances the spirit’s smooth and balanced flavour. 

With this in mind, Angels Share Spirits Limited has created a world first. The distillation of the New Zealand Kūmara into a smooth, clear, inherently sweet yet earthily rounded Soju. 

As the planet’s first kūmara-distilled Soju, SUM YUM delivers a smooth, refreshing, and iconic profile packed with deliciousness. Crafted to share and best served ice cold, Sum Yum is a modern New Zealand twist on tradition. It’s your go-to for fun times and chilled-out moments, a refreshingly new experience that hits a little different.

Crafted in the pristine environment of New Zealand’s South Island, this Soju sets itself apart as the country’s first locally produced Soju spirit and the world’s only Soju spirit distilled from kūmara. By utilising home-grown New Zealand kūmara and pure glacial water, this Soju delivers a smooth, natural flavour that speaks to its premium quality and commitment to excellence.

Unlike mainstream Korean imports, which often focus on mass production, this Soju is small-batch distilled, ensuring meticulous attention to detail in every bottle. Such an artisanal approach results in a more refined and balanced flavour profile, avoiding the acidic edge found in lower-cost competitors. 

The result is an easy-drinking spirit that’s both versatile and memorable.

The pure New Zealand glacial water used in the distillation process enhances the smoothness of the Soju, offering a cleaner, more natural taste. Combined with high-quality, natural ingredients, this Soju emphasises authenticity and premium quality.

The unique kūmara base adds an intriguing flavour profile, offering subtle earthy sweetness and a distinctive depth not found in traditional Soju’s. This innovation makes it a must-try for both purists and adventurous drinkers.

As a product that blends Korean tradition with New Zealand ingenuity, Sum Yum Soju represents a fusion of cultures, delivering a truly unique experience that New Zealanders can be proud of.